On October 16, Professor Ilze Krumina from Alberta College (Latvia) will deliver a public lecture on the topic: “Unlock the Power of Influencer Marketing.”
During the lecture, Professor Krumina will explore the full spectrum of influencer marketing. Beyond creativity and social media engagement, the session will address the key legal aspects of collaboration with influencers.
The lecture will also focus on how to define and assess key performance indicators (KPIs) to measure the success of marketing campaigns.
The lecture will be conducted in English, and attendance is free.
Date: October 16, 14:00
Venue: Central University of Europe, 13 Akaki Tsereteli Street, Kutais