Larisa Dolikashvili
Doctor of Economics, Associate Professor, Georgian National University (SEU)
Lana Mzarelua
Doctor of Geography, Associate Professor, Sokhumi State University
Nino Letandze
Doctor of Business Administration, Assistant Professor, Georgian National University (SEU)
Abstract
As tourism continues to expand globally, the need for professionals skilled in sustainable tourism management is increasingly urgent. This paper examines Georgia’s experience in sustainable tourism education, emphasizing both curriculum development and experiential learning.
A key case study highlights an integrated field session in Tbilisi National Park, where tourism students engaged in hiking, camping, and addressing ecological challenges. This hands-on approach fostered leadership, teamwork, and environmental awareness. A qualitative study involving 21 students confirmed the positive impact of field-based learning on motivation, responsibility, and preparedness for future roles.
The paper also reviews international trends in sustainable tourism education, such as interdisciplinary approaches, place-based learning, and the critical role of fieldwork in linking theory to practice. It argues that these global best practices can be effectively adapted to Georgia’s context through stronger collaboration among universities, communities, and protected areas.
Recommendations include integrating field modules into curricula, enhancing teacher training, improving outdoor learning infrastructure, and fostering institutional partnerships. The paper concludes that sustainable tourism education must be value-driven and experiential to prepare committed, competent professionals capable of leading sustainable development efforts.
Keywords: Sustainable tourism, Tourism education, Field-based learning, Student practice, Ecotourism
JEL: I25; Q26; Z32
DOI: 10.52244/c2025.29
The article is in Georgian.
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