{"id":32030,"date":"2025-02-06T11:44:28","date_gmt":"2025-02-06T07:44:28","guid":{"rendered":"https:\/\/cue.edu.ge\/?post_type=articles&p=32030"},"modified":"2025-05-21T16:25:52","modified_gmt":"2025-05-21T12:25:52","slug":"the-impact-of-corporate-social-responsibility-on-brand-perception-a-study-on-the-food-and-beverage-sector-in-turkey","status":"publish","type":"articles","link":"https:\/\/cue.edu.ge\/en\/articles\/the-impact-of-corporate-social-responsibility-on-brand-perception-a-study-on-the-food-and-beverage-sector-in-turkey\/","title":{"rendered":"The Impact of Corporate Social Responsibility on Brand Perception: A Study on the Food and Beverage Sector in Turkey"},"content":{"rendered":"
\u10d0\u10d1\u10e1\u10e2\u10e0\u10d0\u10e5\u10e2\u10d8<\/strong><\/div>\n
The aim of this study is to investigate the effects of corporate social responsibility strategies on brand perception within the food and beverage sector in Turkey. The population of this study consists of consumers in Turkey. 385 people participated in this study and the convenience sampling method was used. A survey was conducted for this research. The relationships between CSR dimensions and Brand Perception dimensions were examined using correlation and regression analyses. According to the correlation analysis results, there is a positive and statistically significant relationship between \u201cbrand loyalty\u201d and \u201clegal and moral social responsibility\u201d \u201cbrand loyalty\u201d and \u201ceconomic social responsibility\u201d. Regression analysis results on the other hand showed that the \u201ceconomic social responsibility\u201d sub-dimension has a positive and statistically significant effect on \u201cbrand awareness\u201d and \u201cbrand loyalty\u201d sub-dimensions. The \u201ccorporate communication\u201d sub-dimension has a positive and statistically significant effect on \u201cbrand loyalty\u201d sub-dimension and \u201cCommon sense social responsibility\u201d sub-dimension also has a positive and statistically significant effect on \u201cbrand loyalty\u201d sub-dimension of the brand perception. However, it has been found that none of the CSR image dimensions have a statistically significant effect on perceived quality. In other words, while CSR activities increase customer loyalty and brand recognition, they do not have an impact on customers\u2019 perception of quality.<\/div>\n
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\u10e1\u10d0\u10d9\u10d5\u10d0\u10dc\u10eb\u10dd \u10e1\u10d8\u10e2\u10e7\u10d5\u10d4\u10d1\u10d8:<\/strong>\u00a0CSR, Brand, Food and Beverage Industry, T\u00fcrkiye<\/div>\n
JEL:<\/strong>\u00a0M31; M11; L66<\/div>\n
DOI:<\/strong>\u00a010.52244\/c.2024.11.12<\/div>\n
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