The academic staff of the Faculty of Social Sciences, Business, and Law at the Central University of Europe —Tea Valishvili and Lia Genelidze—participated in the International Academic Week and Scientific Conference in Riga, Latvia, from April 20 to 24 as part of the Erasmus+ International Academic Mobility Program.
The International Academic Week was organized by EKA University of Applied Sciences and Alberta College, and included lectures, workshops, and working meetings.
During the visit, the university’s representatives participated in the international scientific conference on ‘Emerging Trends in Economics, Culture, and the Humanities.
At the scientific conference, the academic staff, in collaboration with lecturers from Alberta College, presented a joint research paper on the topic: ‘Brand Communication and the Fashion Industry in Generation Z: A Comparative Study of Georgia and Latvia.’ The research article will be published in an international peer-reviewed scientific journal.