Koba Arabuli
Doctor of Economics, Adjunct Professor, Georgian National University (SEU)
Malkhaz Ghvinjilia
Doctor of Geographical Sciences, Head of the Tourism Program, Georgian National University (SEU)
Abstract
Georgia’s mountainous regions—such as Svaneti, Racha, Khevsureti, and Tusheti—possess exceptional natural beauty, rich biodiversity, and cultural heritage, offering high potential for sustainable tourism development. However, these areas are increasingly vulnerable to the impacts of climate change, necessitating long-term, climate-resilient strategies.
Climate-smart technologies present a viable approach that integrates tourism development with environmental sustainability and community well-being. Key measures include the use of renewable energy (solar, wind, biomass), construction of energy-efficient and climate-adapted facilities, improved water management systems, and the promotion of eco- and agrotourism. These interventions support resource conservation, biodiversity protection, and economic diversification.
Smart transport and digital infrastructure—such as electric vehicle charging stations and online marketing platforms—further reduce environmental impact and improve access. Implementing climate-smart practices can extend the tourist season, reduce youth outmigration through job creation, and enhance Georgia’s reputation as a green destination.
Despite promising prospects, challenges such as limited funding, low awareness, inadequate infrastructure, and geographic barriers hinder widespread adoption. Addressing these requires coordinated action from the government, private sector, and international partners through regional planning, investment incentives, and knowledge exchange.
In sum, climate-smart tourism offers a strategic pathway for sustainable economic development in Georgia’s mountain regions, balancing environmental preservation with community empowerment.
Keywords: mountain, tourism, climate-smart, sustainable, strategy
JEL: Q56; L83; Q54
DOI: 10.52244/c2025.28
The article is in Georgian.
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