On October 16, The central University of Europe hosted Professor Ilze Krūmiņa from Alberta College (Latvia) for a public lecture titled “Discover the Power of Influencer Marketing.”
During the session, Professor Krūmiņa provided an in-depth overview of the concept of influencer marketing and its impact on enhancing brand awareness in the context of the modern marketing environment.
She also discussed key aspects of influencer marketing within today’s business ecosystem, including creativity, the importance of data analysis, and legal accountability.
This lecture offered students valuable insights into current marketing trends and the evolving role of influencers in digital communication.